When Father's Day rolled around, LEGO Panama and Colombia decided to do something special. They wanted to help customers find the perfect gifts for dads, and they wanted to make the shopping experience fun and personalized. That's when they turned to Askflow AI to create a Father's Day gift finder quiz aimed at adults.
LEGO Panama and Colombia looked for 3 main reasons to implement a quiz on their websites:
LEGO Panama and Colombia teamed up with Askflow AI to create an interactive and fun gift finder quiz. The quiz was designed to help customers discover the perfect LEGO sets for Father's Day based on the recipient's interests and preferences.
LEGO created a separate landing page for the Father's Day campaign, highlighting the best presents for fathers—from Star Wars sets to flower sets (for mom, of course).
In the middle of the page, they placed a CTA banner: "Find your present and get a 10% off discount." This is where Askflow AI magic starts.
First things first, the quiz asked about the recipient’s building experience and skill level. We know dads can do anything, but how about LEGO? This ensured that the recommended sets would be appropriate, whether the dad was a LEGO novice or a seasoned builder.
Knowing what makes Dad tick is essential for finding the right LEGO set. The quiz featured fun and engaging questions to help customers pinpoint whether the dad in question was into architecture, space exploration, classic cars, or something else entirely.
To sweeten the deal and keep Dad happy (and your wallet, too), LEGO added an email collection form at the end of the quiz. Customers were prompted with the following message:
"Leave your email below to get 10% off your first purchase! By providing your email address, you consent to receive exclusive offers, promotions, and updates from us via email."
This strategy not only gave customers a great discount but also helped LEGO build a valuable email list for future marketing campaigns. Happy Dad, happy family, and a little extra savings—what’s not to love?
Based on the answers, the quiz worked its magic and served up personalized LEGO set recommendations. Think of it as your personal LEGO genie! Customers received a curated list of products tailored to match the interests and skill level of the dad they were shopping for. Whether Dad's a master builder or still figuring out which way the bricks click together, these spot-on suggestions made the decision process a breeze. No more second-guessing—just grab the perfect set and watch Dad’s inner child light up!
The Father's Day gift finder quiz was a smashing success. Here's how it went down:
High Engagement: The quiz saw fantastic participation, with many customers eagerly taking part and enjoying the process.
Increased Sales: Thanks to the personalized recommendations, more LEGO sets found their way into the hands of happy dads, boosting sales significantly during the campaign.
Expanded Email List: The email collection form worked like a charm, helping LEGO build a valuable list for future marketing efforts.
Customer Satisfaction: Customers loved the personalized shopping experience, making it quick and easy to find the perfect gift. Dads in Panama and Colombia were thrilled with their presents, proving that a little help from Askflow AI goes a long way in spreading joy and creativity.
‘Very easy to use and extremely helpful team of experts! Create quizzes that boost engagement and sales fast. Highly recommend this APP!’
