The AI Shopify Apps you need to know about!

From copywriting to image creation, AI tools can simplify marketing processes. Learn how to use some of the top Shopify AI marketing tools.

In 2024, the latest buzzword is undoubtedly "AI". Think of all the jobs involved in running a Shopify store, from copy ideation and draughting to product image editing, marketing, and customer service. For each of those processes, there is a relevant Shopify AI marketing app to make life just that bit easier —but how do you know which app to use? After all, the goal is to save time and increase Shopify sales.

The trick is finding an AI tool with the right technology for the right application. Here are some tried-and-tested AI tool options for integrating AI into your marketing efforts wherever it makes sense for your business's unique needs.

But first, let's briefly understand AI apps and then consider why you should use them in your store.

What are AI-powered apps, and why use them?

Artificial intelligence (AI) marketing tools are software applications that use AI to promote goods and services. This term covers a wide range of marketing and technology tasks, from segmenting customers to creating content.

Are AI marketing tools useful, and should you be using them?

A report from Salesforce indicates that marketers' top priority in 2024 will be leveraging AI. Just because a marketing tool advertises AI capabilities does not mean it's better.

In a recent interview on Shopify Masters, Google's Chief Strategist for Data and Measurement Neil Hoyne suggested starting by asking: "Where can [AI] start to fill in and add immediate value to the processes and things we're doing day to day?"

If you slowly test whether AI software can improve your current marketing strategy, you can make sure your AI tools work in tandem with your business, not the other way around.

We compiled a list of some of our favourite AI apps to help you get started.

Askflow AI ‑ Product Quiz App

A product quiz can boost sales and improve the customer experience for your Shopify store. With a few simple questions, you can learn more about a customer's needs and interests and recommend products that suit them.

A quiz allows customers to express their preferences, choices, and opinions. According to various reports, quiz-takers convert 3-10X higher than non-quiz-takers.

New research by Epsilon indicated that 80% of consumers are likelier to purchase when brands offer personalised experiences.

Askflow AI is an incredibly powerful product finder quiz platform that goes beyond far traditional surveys. It syncs with your Shopify store, automatically analyses and extracts all of your product data, and increases customer engagement by customising flows and questions to match your store's branding.

Key Features:

• Seamless Integration: Syncs directly with your Shopify store for effortless data collection.
• Smart Analytics: Automatically analyses your product data to gain valuable insights.
• Personalised Engagement: Create custom flows and questions that match your brand's unique voice.
• Interactive Quizzes: Add images, videos, GIFs, emojis, and more to make your quizzes fun and engaging.
• Actionable Insights: Use the data to refine products, improve services, and tailor your marketing campaigns.

The ability to enact real change based on customer sentiment is a game-changer in fostering lasting customer relationships.

Live Chat & AI Chatbot

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By automating customer service with AI chatbots, you can reduce agent workload by 80%, allowing them to provide more personalised support for complex cases.

Key Features:

1. Faster Response Times: Automate answers to frequently asked questions, available around the clock.
2. Customer Satisfaction: Personalised and lifelike interactions, surpassing traditional self-service methods.
3. Improved Efficiency: AI-driven response suggestions and chat categorisation tools improve workflows for customer service representatives.
4. Reliable Accuracy: Minimise human errors by consistently delivering accurate responses.
5. Maximised Agent Availability: Routine enquiries handled by AI free up agents, allowing them to focus on more complicated cases.

AI Background Remove & Generate

BRIA Visual Generative AI offers a streamlined solution, helping merchants with limited resources create great-looking visuals. The advanced AI technology effortlessly removes and replaces product backgrounds, creating professional product images.

Key Features:

• Instant Background Removal: No more manual editing. The AI accurately removes backgrounds in seconds, leaving products ready for customisation.
• Custom Background Creation: Tailor product visuals to brands or specific campaigns. Choose from various styles and themes to create unique and engaging backgrounds.
• Enhanced Product Showcase: Highlight product features with high-quality backgrounds that seamlessly blend and showcase products in the most favourable light.
• Increased Customer Engagement: Attract more customers with visually appealing product images that capture attention and drive interest.
• More Sales: Enhance sales conversions and drive sales by showcasing products effectively.

Minta Social Media Video Maker

Minta AI simplifies social media management by automating the video production and posting directly to popular platforms like Pinterest, Facebook, Instagram, and TikTok.

Key Features:

• Automated Social Media Posting: Minta's auto-posting feature allows you to schedule and publish your content seamlessly across multiple platforms.
• Personalised Content Creation: Use Minta's post studio to create targeted product promos for each social media channel, ensuring maximum impact.
• AI-Powered Video Editing: Easily edit and customise your product video backgrounds with Minta's AI-powered video maker.
• Unlimited Video Ad Creation: Generate a vast library of AI-driven social video ads and creatives to promote your products and collections.
• Automated Social Media Planning: Use Minta's auto planner to streamline your social marketing strategy and optimise your content calendar.

Glowtify: AI Marketing

Glowtify is a powerful solution for Shopify merchants. With It, merchants can integrate their marketing tools, analyse data, receive AI smart recommendations, and draft and publish marketing materials all in one place.

Key Features:

• AI-Driven Marketing Insights: Discover untapped revenue opportunities with Glowtify's AI-powered recommendations.
• Effortless Campaign Creation: Launch complete marketing campaigns with just a click, saving time and effort.
• Automated Social Media Management: Streamline social media presence by automating post scheduling, publishing, and engagement.
• Ai-Optimised Content: Improve search engine rankings with Glowtify's AI-powered SEO tools, which help create optimised blog posts and product descriptions.
• Seamless Integrations: Connect Glowtify with popular tools like Shopify, Facebook, Google, Klaviyo, and more for a streamlined workflow.

GoWise: AI Product Descriptions

GoWise AI provides a powerful solution for eCommerce businesses seeking to improve their online visibility. The platform generates multiple SEO-optimized product descriptions to ensure unique and engaging content.

Key Features:

• AI-Generated SEO Descriptions:  AI analyses product categories to create keyword-focused descriptions that boost search engine rankings.
• Customisable Templates: Choose from various ChatGPT templates to easily tailor descriptions.
• Bulk Description Generation: Create descriptions for multiple products in seconds.
• Multilingual Support: Reach a global audience with descriptions in English, German, French, Spanish, Finnish, Portuguese, Dutch, and more.
• Flexible Tone and Style: Choose between formal or informal tones and adjust the focus on keywords to suit brand voice.

All‑in‑one Dropship Apps

Users can import, translate, and set pricing rules for products from various marketplaces in their store, revealing the right products to maximise sales revenue. Orders can be placed in the supplier's online store via the product URL and shipped directly to the customer.

Key Features:

• AI-powered Top Selling Product Leaderboard: The platform uses AI technology to monitor sales volumes across major marketplaces to identify the best-selling products and reliable suppliers.
• Product Sync and Translate: Products from major marketplaces, including Chrome Extension (Amazon, Taobao, Tmall, Aliexpress, Lazada, Shopee) and Web Portal (Ebay, Gmarket, Price.com.hk), can now be synced. The built-in translation functions allow for the translation of non-English product listings.

Final thoughts on Shopify AI Marketing Apps

AI has opened a world of possibilities for merchants, helping them save time and increase Shopify sales. In marketing, companies can use AI marketing tools to analyse consumer behaviour, create personalised experiences, and improve the effectiveness of marketing efforts through email campaigns, ads, and content creation, allowing them to reach customers more efficiently.

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