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As Black Friday 2024 approaches, it’s time to refine your eCommerce strategy and stand out in the crowd. This year, we’re diving into interactive quizzes as a Black Friday eCommerce strategy. Quizzes are not just for fun—they’re a powerful tool to turn browsers into buyers, helping customers find exactly what they need in your store. With the average order total for Shopify stores hitting $102.10 on Black Friday in 2022, slightly up from $100.70 in 2021, it’s clear that strategic engagement can drive sales.
In this post, we'll explore data-backed Black Friday eCommerce ideas centered around quizzes—tools to personalize customer experiences, guide shoppers to their perfect products, and ultimately increase that average order value. Ready to build your best Black Friday yet?
Interactive quizzes are a proven way to keep shoppers engaged on your site. During the Black Friday rush, when competition for attention is fierce, quizzes act as a “pause button,” giving users an enjoyable experience that helps them connect with your brand. By capturing their attention early, quizzes can significantly increase the time users spend on-site, which in turn can lead to higher conversions.
Today’s customers expect personalized recommendations, especially when shopping Black Friday deals. Quizzes allow you to tailor product suggestions based on the answers each shopper provides, creating a more relevant and streamlined shopping journey. This helps guide shoppers to exactly what they’re looking for, making their Black Friday eCommerce experience efficient and enjoyable—and helping you stand out in the crowd.
Quizzes are a goldmine for data. Each response provides insights into customer preferences, shopping habits, and needs. When done right, a Black Friday quiz can help you gather valuable audience data that informs future marketing campaigns, product development, and retargeting strategies. The insights you gain can be repurposed long after Black Friday, giving you the knowledge to build better-targeted campaigns year-round.
Let’s face it—during Black Friday, many shoppers are on the hunt for gifts. A Gift Finder Quiz helps them find the perfect product tailored to the recipient’s preferences. This type of quiz was a huge hit with brands like LEGO, who saw impressive results guiding customers to ideal gifts. Think of it as a way to turn indecisive shoppers into confident buyers, nudging them toward a product they’re excited to purchase.
Make the discount hunt more exciting! With a Discount Finder Quiz, customers answer a few questions to unlock a custom Black Friday discount, making their experience interactive and rewarding. This approach drives engagement, creating a memorable moment for each shopper and ensuring they feel they’ve “earned” their exclusive deal.
If you have multiple product lines, a Product Recommendation Quiz is your secret weapon. Whether it’s skincare, electronics, or fitness gear, this quiz lets customers choose based on their preferences and needs, giving them personalized guidance in a world of choices. It’s a smart way to make their journey to purchase as smooth as possible, while showcasing a variety of products.
Who doesn’t love a good bundle, especially when discounts are involved? A Bundle Builder Quiz allows customers to pick and mix products to create personalized bundles. This boosts the Average Order Value (AOV) and helps shoppers feel they’re getting a truly tailored deal. With carefully curated bundle options, you can encourage customers to buy more—perfect for Black Friday’s shopping frenzy.
Sometimes, shoppers just don’t know where to start. An “I Don’t Know What I Want” quiz takes them through a series of simple questions, leading them to a discounted product that suits their needs. It’s like giving them a Black Friday shopping assistant who knows exactly what’s useful and worth the deal. This option not only helps with decision-making but also builds trust with your brand.
The foundation of any great quiz is a clear objective. Are you looking to increase direct sales, boost customer engagement, or collect leads for future campaigns? Defining your goal will help shape the structure and focus of your quiz. For Black Friday, sales might be the top priority, but engagement and lead collection are equally powerful options for long-term growth.
Not all quizzes are created equal. Depending on your audience and goals, you might want to opt for a Product Finder Quiz, a Discount Unlock Quiz, or a Gift Guide Quiz. Product finders guide customers to the right item, discount unlocks add a fun layer to securing deals, and gift guides ease the decision-making process for gift shoppers. Choose the one that resonates best with your Black Friday eCommerce strategy.
This is where the magic happens. Your questions should be short, fun, and directly relate to your Black Friday offers. For example, if it’s a gift finder quiz, you might ask about the recipient’s hobbies or style preferences. Or if it’s a product recommendation quiz, include questions on product use cases. The idea is to keep questions relevant to make the process enjoyable and seamless.
Set the vibe with Black Friday visuals. Use seasonal colors, special graphics, and clear calls-to-action (CTAs) that match the Black Friday mood. A well-designed quiz doesn’t just look good—it enhances the shopping experience, making users more likely to stay engaged and complete it.
Don’t let those new customer interactions slip away! Capture emails and sync with platforms like Klaviyo for post-Black Friday follow-ups and future campaigns, like our client Josh Wood Colour did. This step not only helps you stay connected but also enables you to run remarketing campaigns to re-engage those shoppers after the holiday season.
Quizzes can be a game-changer for Black Friday eCommerce campaigns, delivering increased engagement, personalized shopping experiences, and valuable data to inform future marketing. Whether it’s helping customers find the perfect gift or unlocking exclusive discounts, quizzes create an interactive experience that keeps shoppers coming back.
To maximize your success, start planning and building your Black Friday quizzes early. With the right strategy, design, and lead capture integrations, you’ll be well-positioned to make Black Friday 2024 unforgettable for your customers—and highly profitable for your brand.
Ready to get started? Try our quiz builder or reach out—we’re here to help you create a custom Black Friday quiz that drives results!
