Let me tell you a little story about CrazyHippo, a brand on a mission to help every man (especially dads!) find the perfect t-shirt fit. They were on the lookout for something special to improve the shopping experience and make it easy for their customers to find the right size. So, here’s what they were looking for:
A Personalized Shopping Experience: CrazyHippo wanted to create a quiz that would guide their customers to the perfect t-shirt size based on body shape and preferences—because who likes guessing when it comes to clothes?
Cut Down on Returns: The right fit means fewer returns. They knew that by using a smart size guide, they could help customers get it right the first time, reducing the back-and-forth hassle of returns.
A Fun, Interactive Solution: They wanted a quiz that wasn't just functional, but also engaging—something that makes the shopping experience fun and effortless.
Sounds like a dream, right? Well, that’s where Askflow AI stepped in to help!
Why Not Other Solutions?
CrazyHippo faced a unique challenge: they had just one product in their Shopify store, but with 16 different variations. Most quiz builders only allow you to assign products, which just wouldn’t cut it for their goal of precise size recommendations. That’s where Askflow AI came through! Unlike other tools, Askflow lets you assign specific variants, ensuring that customers get the most accurate, personalized recommendation based on their unique fit. It's all about getting those details right, and that’s exactly what we delivered for CrazyHippo!
Placement on the Website
On CrazyHippo's product page, you’ll find two options: a 'Fit Guide' button for those who prefer to read instructions and a 'Try Our Fit Finder' button for an interactive quiz experience.
Instead of sending users to a separate page, they chose to keep the quiz as a preview right on the Product Detail Page (PDP). This smart move ensures customers stay engaged without leaving the product page, offering a seamless shopping experience while guiding them to find their perfect fit. It’s a perfect blend of convenience and interactivity!
How to Create the Ideal Size Guide Using Askflow AI
For CrazyHippo.co, getting the perfect t-shirt fit for their customers was essential—especially for dads who love a good, comfortable tee. With Askflow AI, they were able to create an interactive size guide that worked perfectly within their product page, giving customers two options: a traditional text-based fit guide or an interactive quiz.
Here's how they built the ideal size guide using Askflow AI:
Start with the Basics – Ask for Height: Height is one of the first indicators to determine the right size range. By starting with this, the quiz immediately begins narrowing down options.
Fit Preferences – Use Visuals: Customers were asked to choose their preferred fit (e.g., slim, regular, loose), but rather than just relying on words, CrazyHippo.co used images to make it easier and more engaging.
Ask About Style Preferences – More Pictures: The next step was to gather more detailed preferences, like t-shirt style and sleeve length, again using images to make it a seamless, visual experience.
Comfort Level: To ensure the perfect match, they also asked customers about their preferred comfort level—whether they like their t-shirts snug or a little loose.
Recommend the Perfect Size: If the perfect fit is in stock, it’s instantly recommended to the shopper, making the decision process quick and easy.
Not in Stock? Capture Their Email: If the right size isn’t available, the quiz prompts users to leave their email, so they can be notified when it’s back in stock.
Results
After implementing the size guide quiz with Askflow AI, CrazyHippo.co saw impressive results:
+28% Increase in Conversion Rate: The interactive quiz kept customers engaged on the product page, making it easier for them to find their perfect fit and make a purchase.
Reduced Returns by 15%: By recommending the correct size based on height, preferences, and comfort level, customers were less likely to return items due to sizing issues.
+32% Engagement Boost: The visual, interactive experience was a hit with customers, leading to a higher level of engagement compared to their old, text-based guide.
More Email Subscribers: With the option to leave an email when sizes were out of stock, CrazyHippo.co also saw an uptick in their email list growth, leading to more direct marketing opportunities.
By offering both a traditional fit guide and an interactive quiz, CrazyHippo.co gave their customers the best of both worlds—and the results spoke for themselves.
CrazeHippo Team Feedback
We've recently implemented Askflow, and are incredibly impressed thus far. Not only is it an easy tool to work with, the team has been helpful, responsive and accommodating’.
